In this Masterclass, Alexander Schmitt, Head of Speech Technology at Mercedes-Benz, unveils how Conversational AI is transforming the MBUX system in 2.5 million vehicles. Participants will gain deep insights into the integration of LLMs like ChatGPT, overcoming real-time performance challenges in driving environments, and balancing AI freedom with safety and brand identity. This session will also explore how external knowledge sources enhance MBUX’s intelligence and what the future holds for multi-agent AI in redefining in-car interactions.