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Dec 11
Keynote
Storytelling for Tech Brands: Building Trust for Conversational AI
In brand building, PR and storytelling are important success factors, in particular, when it comes to raising awareness in the market and reaching customers, business partners, employees or investors. Especially for young technology companies, that often claim innovative products and services, it is crucial to earn the trust of the target group through clear and concise communication. Even with scarce resources, the right measures ultimately lead to growth and success. In his keynote Tilo Bonow, investor, tech PR expert and entrepreneur himself, will give practical advice on how to set up a communication strategy underlined by best practices from our conversational AI clients, in which he will share important learnings.
15:40
Location
About
Piabo
PIABO is the leading full service agency for the digital industry, headquartered in Berlin. For its tech-driven clients from areas such as internet, mobile, e-commerce, consumer electronics, IoT/robotic/security, venture capital, Fintech, SaaS/Cloud, Blockchain, Big Data and AI/VR/AR, we achieve outstanding media presence. In the past, we have helped clients such as Google, wework, Tinder, Stripe, GitHub or Silicon Valley Bank to achieve their local and global growth targets. When it comes to communcation about revolutionary tech business models, we know how to proceed successfully. As an investor in several venture capital companies I actively support upcoming business models and am experienced in evaluating future technologies.
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