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Alex Dogariu

Executive Manager AI Strategy and Products
Daimler-Mercedes Benz

Alex Dogariu has over 10 years’ experience in customer management, corporate strategy and disruptive technologies (e.g. artificial intelligence, RPA) in e-commerce and automotive OEMs. Alex began his career at Accenture, driving CRM and sales strategy innovations. He then moved on to be managing director at logicsale AG, revolutionizing e-commerce through dynamic repricing. In 2015, he joined Mercedes Benz Consulting, leading the customer management innovation and AI department. He was recently awarded twice the 1 st place in the Best of Consulting competition hosted by “WirtschaftsWoche” in the categories Digitization as well as Sales and Marketing.


Future Retail, Future Mobility and Digital Shift are the fields where we find opportunities for the digital transformation and develop trailblazing solutions worldwide. At Mercedes-Benz Consulting, we’re curious about the issues of the day after tomorrow and are excited about the answers to be developed from a wide range of viewpoints. We see commonalities in differences. Mercedes-Benz Consulting offers employees a lively, cooperative corporate culture and plenty of scope for developing and implementing practice-relevant solutions.


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