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Gemma Alvarez

Global Product Owner
Vodafone Group

Gemma Alvarez is the Global Commercial Product Owner for TOBi, Vodafones customer service chatbot, who is a trusted, helpful and easy concierge, here to support Vodafones customers.  She helps carve out the future strategy of TOBi improving customer experience and pushing the boundaries of chatbots.  Helping Vodafone Markets launch,  accelerate the volume, improve the quality and innovate through TOBi. Previous to this, Gemma headed up Mobile Cloud Enterprise (Apps, Chatbots and Customer Experience Analytics), IoT and API Platform for Oracle UK in Business Development for almost 3 years. She was pivotal in launching the Intelligent Bot Cloud Service for Oracle helping many customers align chatbots to their core business, automating repetitive tasks. She has almost 7 years' experience at Microsoft where she started off in the Sales Graduate Program, and then moved to a technical evangelist role where she worked on mobile apps, helping build up the app store and presenting to developers, business and UX around designing apps on the windows store.


Vodafone has always committed to deliver useful and inspiring innovation. In 1991 we enabled the world’s first international mobile roaming call. In 2002, with Vodafone Live! we set a new standard for mobile communications with internet access on the move. Fuelled by the desire for sustainable innovation, we recently introduced Vodafone Money Transfer which allows customers in emerging markets to send and receive money safely and easily using their mobile phone. We’ve also caused a stir in the industry with the Vodafone 150 – our most affordable ultra low cost handset yet. We’re a brand that loves change – if it’s not happening naturally then we’re creating it ourselves. It’s in our DNA to push forward, to create a better future, to never rest and find new ways that help people communicate. That’s the lifeblood that runs throughout Vodafone. We are driven to empower people.


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