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Jörg Knoop

Digital incubator
Vodafone DE

Jörg is a tribe lead for the digital incubator in technology. The digital incubator ideates creates and tests new and innovative digital capabilities in an agile approach. The ultimate goal is to quickly create an MVP (minimum viable product) with cross-organizational value and clear opportunities for further development. During the last two years, Joerg was one of the first squad and tribe leads within Vodafone to launch the chatbot TOBi for customer service, the Alexa and Google Home Skill as well as the Apple Business Chat (1st brand in Europe) and WhatsApp (1st Telco worldwide) for customer communication in an agile setup. Since 2010, Joerg has significantly shaped the strategy of contact center platforms and led Vodafone Germany to the top in the industry and within the Vodafone Group.


Vodafone has always committed to deliver useful and inspiring innovation. In 1991 we enabled the world’s first international mobile roaming call. In 2002, with Vodafone Live! we set a new standard for mobile communications with internet access on the move. Fuelled by the desire for sustainable innovation, we recently introduced Vodafone Money Transfer which allows customers in emerging markets to send and receive money safely and easily using their mobile phone. We’ve also caused a stir in the industry with the Vodafone 150 – our most affordable ultra low cost handset yet. We’re a brand that loves change – if it’s not happening naturally then we’re creating it ourselves. It’s in our DNA to push forward, to create a better future, to never rest and find new ways that help people communicate. That’s the lifeblood that runs throughout Vodafone. We are driven to empower people.


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