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Nikola Aschoff

Head of Extended Digital Services

Nikola Aschoff is leading the global Product Management for Extended Digital Services in the Marketing & Sales organization of Mercedes-Benz. In this role she is driving the digital transformation of Mercedes with the goal of a seamless customer journey covering online and offline touchpoints. Nikola has 18 years experience on the edge of Business and IT and has been most times driving introduction of new digital products or the digital transformation in general. Before she joined Mercedes-Benz in 2017, she worked many years for HP and Microsoft. Focus area of her work is digitial strategy and artificial intelligence, especially conversational intelligence


Future Retail, Future Mobility and Digital Shift are the fields where we find opportunities for the digital transformation and develop trailblazing solutions worldwide. At Mercedes-Benz Consulting, we’re curious about the issues of the day after tomorrow and are excited about the answers to be developed from a wide range of viewpoints. We see commonalities in differences. Mercedes-Benz Consulting offers employees a lively, cooperative corporate culture and plenty of scope for developing and implementing practice-relevant solutions.


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