Alex Dogariu has over 10 years’ experience in customer management, corporate strategy and disruptive technologies (e.g. artificial intelligence, RPA) in e-commerce and automotive OEMs. Alex began his career at Accenture, driving CRM and sales strategy innovations. He then moved on to be managing director at logicsale AG, revolutionizing e-commerce through dynamic repricing. In 2015, he joined Mercedes Benz Consulting, leading the customer management innovation and AI department. He was recently awarded twice the 1 st place in the Best of Consulting competition hosted by “WirtschaftsWoche” in the categories Digitization as well as Sales and Marketing.