Alyssa Simpson Rochwerger is VP, AI & Data for Appen, responsible for GTM pricing and packaging strategy of the platform and offerings. Previously she served as VP of Product at Appen and held leadership positions in the Watson group at IBM. A customer-driven product leader dedicated to building products that delight customers and drive large scale ROI in new markets. A San Francisco native, she holds a BA in American Studies from Trinity College. When not geeking out on data and technology, she can be found hiking, cooking, and dining at “off the beaten path” restaurants with her family.