Felix Hoffmann is CEO of 7Learnings, where he builds AI systems that automate and optimize commercial decisions in retail, especially pricing, promotions, and demand. Previously, he led pricing initiatives at Zalando, giving him a practitioner’s view on how predictive models translate (or fail to translate) into margin, sell-through, and operational reality. Today his work focuses on decision automation: turning fragmented commerce data into decision-grade signals that AI agents can act on.