Mike Korba - Co-founder at Positive User, Global Industry Thought Leadership at Positive, is an expert in marketing automation, an enthusiast and theorist of the Internet, and a practitioner of e-marketing. He is familiar with perspectives from working in an advertising agency, as a tool provider, and the specifics of working in a marketing department. As CMO, he advises strategic clients of User and works with the biggest brands in the market on implementing data-driven marketing and hyper-personalized automated communication.