Mina Saidze works as a Data Analyst for FUNKE Digital, the digital unit of FUNKE Mediengruppe, Germany's third largest publishing house. Before entering the world of number crunching, Mina wrote articles for taz.die tageszeitung and received journalistic training (Deutsche Welle, Radio Bremen) as Heinrich Böll Foundation scholarship holder. Mina, who holds a degree in Economics from Humboldt University of Berlin, gathered her experience in data wrangling in media as well in e-commerce. At the interface between technology and media business she turns data into money by identifying business use cases and taking a deep dive into Big Data.