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How Agentic AI Transforms Customer Experience: From Technological Evolution to Practical Tips

CX

Agentic AI is revolutionizing the way we work, introducing digital colleagues that transform customer experiences and internal operations. These scalable, autonomous AI Agents take over repetitive tasks, empowering employees to focus on more meaningful and creative work - making processes smarter, faster, and more enjoyable.

In this masterclass, Rutger, our Head of Technology, will guide you through the evolution of Agentic AI, from its current impact to its future potential. Through real-world use cases and forward-looking insights, he’ll explore how this groundbreaking technology is shaping marketing, service, and operations. Discover how human creativity and AI innovation will continue to redefine the future of retail.

Time & Place

October 30, 2025

09:30 - 10:00

Hôtel Mövenpick Amsterdam City Centre

Zurich I+II

Limited to 180 participants.

Meet Your Intructors

Rutger de Ruiter

Head of Product Engage, CM.com

Rutger de Ruiter is the Head of Product Engage at CM.com, a global leader in conversational commerce solutions. With a strong background in product management and innovation, Rutger is passionate about creating seamless customer engagement experiences through cutting-edge technology. At CM.com, he leads the development of the Engage platform, empowering businesses to connect with their customers via personalized and scalable communication channels. Rutger is dedicated to driving growth and delivering value by bridging the gap between technology and customer needs.

What To Expect

Who Is This For?

  • Heads of Customer Experience and Customer Support

  • E-commerce and Marketing Managers

  • General Managers and CEOs of mid-sized brands

  • Teams managing complex, multi-touchpoint customer journeys

Pre-Requisites

  • No Prerequisits

What You'll Learn & Do?

  • Evolving from automation to agentic engagement

  • Integrating AI agents across customer-facing functions

  • Personalization at scale in high-frequency journeys

  • Balancing autonomy, trust, and brand consistency

Agenda & Activities

Agenda for this session

  • 20 - 25 min presentation

  • Q&A

Registration

In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.

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