Ask, Analyze, Act: Agentic AI for Marketing Automation on First-Party Data
Agentic Commerce
Most teams don’t need more dashboards; they need results. We’ll show how AI-powered marketing automation on first-party, consented data turns a simple prompt into segments, insights and ready-to-send campaigns. Real examples, clear wins: fewer no-shows, faster re-booking, smoother service. You’ll leave with a practical playbook for moving from idea to impact in days, not months.
Time & Place
Thu, Nov 26
15:00 - 15:30
Matterhorn III
Limited to 40 participants.
Meet Your Intructors
Mike Korba
Co-Founder, CMO Field Marketing Poland and CEE, Positive User
Mike Korba - Co-founder at Positive User, Global Industry Thought Leadership at Positive, is an expert in marketing automation, an enthusiast and theorist of the Internet, and a practitioner of e-marketing. He is familiar with perspectives from working in an advertising agency, as a tool provider, and the specifics of working in a marketing department. As CMO, he advises strategic clients of User and works with the biggest brands in the market on implementing data-driven marketing and hyper-personalized automated communication.
What To Expect
Who Is This For?
Marketing Leaders
CRM Professionals
Growth Teams
Customer Experience Leaders
Marketing Automation Specialists
Pre-Requisites
No Prerequisits
What You'll Learn & Do?
Turn prompts into audience segments and campaigns
Activate first-party data with AI automation
Generate actionable insights from consented customer data
Reduce no-shows and accelerate customer re-booking
Build marketing workflows in days, not months
Agenda & Activities
Agenda for this session
20 min presentation + Audience Q&A
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