In this masterclass, Denis presents a clear blueprint for designing agentic guided-selling assistants that drive measurable Average Order Value growth without eroding user trust or experience. The session explores how to structure decision flows for complex catalogs - including configurable products, bundles, and high-consideration items - while knowing when to defer to traditional UI. Denis will share proven UX patterns, orchestration principles, and a measurement framework to assess impact across AOV lift, conversion rates, and returns, offering a practical reference for teams building scalable agentic commerce experiences.