Conversational Design in the Gen AI Era
Generative AI is redefining conversational experiences, especially in e-commerce, where chatbots must guide purchases, personalize interactions, and drive sales. This masterclass provides strategies to design AI agents that enhance customer experience, boost conversions, and foster long-term loyalty.
Time & Place
April 1, 2025
17:00 - 17:45
The Ritz-Carlton Berlin
Salon Tiergarten
Classroom Seating
Max. Capacity: 32 Seats
Meet Your Intructors
Yenny Cheung
VP of Product, charles
Yenny is the VP of Product at charles, a Berlin-based conversational marketing platform that enables brands to convert, support, and retain customers through WhatsApp AI agents. charles helps e-commerce brands drive increased sales and stronger customer retention.
Before joining charles, Yenny led engineering & product teams at Rapid, where they focused on API Devtools, at Rasa in the field of Conversational AI, and at Yelp within the Adtech space.
What To Expect
Who Is This For?
E-commerce & Retail AI Leaders
Conversational AI & CX Designers
Product Managers & Growth Strategists
Marketing & Customer Engagement Teams
Pre-Requisites
No Prerequisits
What You'll Learn & Do?
How generative AI enhances chatbot experiences
Designing AI to drive sales & retention
Personalizing interactions for better engagement
Frameworks for AI-driven customer journeys
Agenda & Activities
Agenda for this session
5 min introduction
25 min presentation
15 min Q&A
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