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Conversational Interfaces @ Mercedes-Benz

Join to explore how Mercedes-Benz integrates Narrow AI, Speech Systems, and Generative AI to revolutionize in-car experiences. Learn how intelligent agents, predictive actions, and multimodal interfaces enhance safety, personalization, and hands-free interaction in the 2025 Mercedes CLA.

Time & Place

April 1, 2025

09:45 - 10:00

The Ritz-Carlton, Berlin

Grand Ballroom II

Roundtables & Theatre Seating

Max. Capacity: 256 Seats

Meet Your Intructors

James Liu

Head of MB.OS Customer Experience, Mercedes-Benz

James Liu is the Head of MB.OS Customer Experience at Mercedes-Benz AG, where he leads UX, Speech, and UI Software teams to revolutionize in-car interactions. With over a decade of experience in design, product, and engineering, James is a driving force in creating seamless, user-centered experiences for next-generation vehicles.

Passionate about human-centered design, James focuses on intuitive interfaces and transformative technologies that enhance customer-brand interactions. His innovative approach to mobility solutions reflects a commitment to redefining how users engage with vehicles, delivering cutting-edge experiences that blend functionality with sophistication.

What To Expect

Who Is This For?

  • AI & Technology Leaders

  • Conversational AI & Voice UX Designers

  • Product Managers & Innovation Strategists

  • Human-Machine Interaction & UX Experts

Pre-Requisites

  • No Prerequisits

What You'll Learn & Do?

  • How AI is transforming in-car experiences

  • The role of speech and predictive AI

  • Balancing personalization and driver safety

  • The future of AI-driven automotive interfaces

Agenda & Activities

  • Part of the Opening Horizon

  • 15 min keynote

Registration

In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.

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