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Delving Deep into BBVA's Conversation Design System

Conversation Design has been gaining importance as a discipline in Customer Experience ever since conversations have been seen as a new type of user interface. Using voice and text, they result in stronger and more efficient relationships with people. At BBVA, we have co-created a Conversation Design System for Blue, our Smart Assistant. It allows us to keep its personality consistent in 4 countries and through 5 different channels, while establishing a flexible structure that helps UX Writers in each country to adapt our modular content to their language or linguistic particularities. By sharing our experiences building our system at a large scale company, I look forward to motivating AI enthusiasts to consider using similar Design Systems in their chatbot projects.

Time & Place

Dec 11


Meet Your Intructors

What To Expect

Who Is This For?


What You'll Learn & Do?

Agenda & Activities


In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.

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