Fireside Chat: Stunning Storefronts. That Agents Don't Care

Agentic Commerce

You've invested years into UX, personalization, and conversion optimization. But what happens when the next generation of buyers never sees your storefront because their agent shops for them?
Denis Turkov sits down with Norman Nielsen, VP Organic Growth at Idealo (ex-Zalando, ex-Omio) to confront the question every ecommerce leader is quietly asking: is the storefront still the game or are we optimizing for an audience that's already leaving?
They'll pressure-test three strategies: hold, wait, or double down and leave you with a framework for making the call in your own business.

Time & Place

Wed, March 25

16:45 - 17:00

The Ritz-Carlton Berlin

Grand Ballroom II

Roundtables & Theatre Seating

Max. Capacity: 150 Seats

Meet Your Intructors

Norman Nielsen

VP Organic Growth, idealo

Norman Nielsen is VP Organic Growth at idealo, where he leads the company’s organic growth strategy across international markets. Previously, he spent nearly seven years at Omio, most recently as VP Growth, building and scaling a global team of 20 marketing and tech experts. With two decades of experience, he is a recognized expert in organic growth, AI-driven automation, and international expansion.

Denis Turkov

Founder & CTO, Execuro

Denis Turkov is a technology advisor and ex-Spryker Chief Architect with 15+ years in e-commerce and 9 years leading platform architecture.

He has helped 30+ commerce teams, including ALDI, Siemens Healthineers, Hornbach, and Pistor, launching across 16 countries and scale systems to 300M–3B EUR GMV, with peak throughput reaching 50,000 orders per minute.

Denis specializes in building AI-ready commerce foundations by combining product and data architecture, agentic selling UX, and support automation, helping D2C manufacturing and retail brands improve conversion on complex products, increase AOV, and reduce support load.

What To Expect

Who Is This For?

eCommerce leaders
Growth teams
Digital strategists
Retail executives

Pre-Requisites

No Prerequisits

What You'll Learn & Do?

When storefront UX stops mattering
How agents reshape buying journeys
Three strategies: hold, wait, double down
Framework to decide your path

Agenda & Activities

Agenda for this session

20 min fireside chat

Registration

In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.