H&B Model: Building Trust with Generative AI Powered Applications
Join Laura and Yoav as they engage in a discussion about building user trust with Generative AI powered applications. They will explore the intricacies of human-AI interactions, emphasizing the pivotal role of trust between AI and humans. The conversation will touch on the importance of transparency regarding AI's involvement in interactions and the ethical considerations surrounding Conversational AI.
Laura and Yoav will share ethical perspectives and discuss potential strategies as well as the Sunrize H&B (Human & Bot) model that will be used for brands to enhance and build trust in AI-powered applications. This fireside chat promises to offer valuable guidance and ethical wisdom for building trust in AI-driven interactions.
Time & Place
Oct 12
10:15 - 10:30
Main Stage
Meet Your Intructors
Yoav Barel
Founder & Chair, Chatbot Summit
Yoav Barel is an Israeli-American technology entrepreneur, Founder and CEO of Chatbot Summit, and a Partner at Sunrize Research, with over 15 years of experience in Conversational AI and customer experience innovation. He began his career at Sun Microsystems, Oracle, and later LivePerson, where he led AI-driven customer engagement solutions.
As the driving force behind Chatbot Summit, Yoav delivers the event’s flagship State of the Bots keynote and curates its agenda, making it the leading global platform for AI innovation. A passionate advocate for Conversational and Agentic AI, as well as a quantum enthusiast, Yoav advises startups and corporations, helping them leverage AI to foster innovation and create lasting impact.
As the driving force behind Chatbot Summit, Yoav delivers the event’s flagship State of the Bots keynote and meticulously curates its agenda, establishing it as the premier global platform for AI innovation. In addition to his leadership roles, Yoav advises startups and provides strategic research services to corporations and investors, helping them harness AI to drive meaningful innovation and create lasting impact.
Laura Simpson
Chief Intelligence Officer, McCann Worldgroup
Laura Simpson is the Chief Intelligence Officer for McCann Worldgroup and the President of the global thought leadership group, McCann Truth Central. Laura heads up the network's global intelligence capability that has been the driving force behind some of the most impactful and culturally-significant marketing over the last decade.
What To Expect
Who Is This For?
Pre-Requisites
What You'll Learn & Do?
Agenda & Activities
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