Supercharging Mercedes’ MBUX with Conversational AI in 2.5 Million Vehicles

In this Masterclass, Alexander Schmitt, Head of Speech Technology at Mercedes-Benz, unveils how Conversational AI is transforming the MBUX system in 2.5 million vehicles. Participants will gain deep insights into the integration of LLMs like ChatGPT, overcoming real-time performance challenges in driving environments, and balancing AI freedom with safety and brand identity. This session will also explore how external knowledge sources enhance MBUX’s intelligence and what the future holds for multi-agent AI in redefining in-car interactions.

Time & Place

April 1, 2025

12:00 - 12:45

The Ritz-Carlton Berlin

Grand Ballroom II

Roundtables & Theatre Seating

Max. Capacity: 256 Seats

Meet Your Intructors

Alexander Schmitt

Head of Speech Technology #HeyMercedes, Mercedes-Benz

Alexander Schmitt has over 15 years of experience in Voice Assistants, Voice AI research, and product development. He began his career at the University of Ulm, joining Germany’s first spoken dialog system research lab in 2007, where he pursued a PhD on AI-driven Speech Dialog Systems in collaboration with New York-based SpeechCycle Inc.

In 2012, Alex joined Mercedes-Benz, contributing to research, advanced engineering, and product development for next-generation in-car voice assistants and emotion AI. A prolific author, Alex has published over 60 international papers in voice assistant-related fields. He currently leads the development of the next-gen #HeyMercedes Voice Assistant, working with a talented team of software developers, data scientists, and product owners to push the boundaries of conversational AI.

What To Expect

Who Is This For?

AI & Technology Leaders
Conversational AI & NLP Experts
Product & Innovation Managers
Human-Machine Interaction Designers
AI & Data Science Teams

Pre-Requisites

No Prerequisits

What You'll Learn & Do?

Learn Useful Conversational AI Patterns
Design Hybrid AI Interfaces
Blend Conversational AI with Traditional UI
Prototype Interactive AI Solutions
Execute Multi-Modal User Journeys

Agenda & Activities

Agenda for this session

5 min introduction
25 min presentation
15 min Q&A

Registration

In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.