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The $5 trillion shift: Why AI agents are rewriting the rules of commerce - and how to win today

Agentic Commerce

One in four U.S. adults are already using AI for shopping - and the B2C agentic commerce opportunity is projected to reach $5 trillion by 2030. The question isn't whether your business will need to sell to AI agents. It's whether you'll be ready when they come knocking.

In this keynote, you'll discover why traditional commerce models - where you own the direct customer relationship - are being fundamentally disrupted by a new paradigm where AI agents manage both the experience and the relationship. Brands face unprecedented challenges: from discovery and checkout to identity, fraud, and payments in agent-driven environments.

Here's what makes this moment critical: The most innovative brands - from Coach to Walmart to Instacart - are already expanding to sell via agentic commerce. But building the infrastructure for even a single AI agent takes 6+ months, and the landscape is fragmenting fast.

Time & Place

Wed, March 25

10:30 - 10:45

The Ritz-Carlton Berlin

Grand Ballroom II

Roundtables & Theatre Seating

Max. Capacity: 150 Seats

Meet Your Intructors

Liam F. O’Neill

Agentic Commerce Solutions Lead EMEA, Stripe

Liam O’Neill is a Solutions Architect specialising in Agentic Commerce and enterprise-scale payment architecture. He leads complex solution design engagements for some of the world’s most recognisable enterprises, translating strategic business objectives into resilient, scalable technical implementations.

Equally hands-on and strategic, Liam combines senior-level technology leadership with practical development expertise. He designs system architectures, builds proofs of concept, integrates directly with APIs, and works closely with engineering teams to validate performance, security, and scalability in real environments.

With a background spanning global technology and financial services organisations, he brings a deep understanding of payments, distributed systems, and AI-driven commerce. His work focuses on enabling intelligent, agent-driven transaction flows and modern monetisation models that allow enterprises to evolve from traditional commerce into automated, outcome-oriented platforms.

What To Expect

Who Is This For?

  • E-commerce Leaders

  • Payment & Fintech Teams

  • Digital Commerce Executives

  • Product & Innovation Leads

Pre-Requisites

  • No Prerequisits

What You'll Learn & Do?

  • How the agentic ecosystem works

  • Where value will concentrate next

  • Why Agentic Commerce Protocol matters

  • What ACP means for your strategy

  • Real-world agentic commerce solutions

  • How early movers deploy faster

  • Solving infrastructure in months, not years

Agenda & Activities

Agenda for this session

  • 10 min presentation

Registration

In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.

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