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The Amazing Story of AIMEE - from Underdog to Superhero

One of the principles the team at Digital at BT Group prides itself on is being customer obsessed. That’s why when they developed AIMEE - our virtual assistant for EE customers - they went the extra mile to ensure she understands her customers’ needs and delivers a great experience.

Having recently celebrated AIMEE’s second birthday, hear Kevin Lee, BT Group’s Chief Digital Officer, explain AIMEE’s journey from inception to launch and how she continues to innovate - including using gen AI to deliver the very best chatbot experience.

Time & Place

Oct 12

09:30 - 09:45

Main Stage

Meet Your Intructors

Kevin Lee

Chief Digital Officer, Consumer, BT

Kevin Lee, Chief Digital Officer, Consumer at BT, is responsible for the overall vision and strategy for all digital products and services across BT’s consumer brands, spanning BT, EE and Plusnet. In this role, Kevin oversees a team of product, digital strategy, design, research, and engineering creators to drive innovation and deliver great products to extend BT’s market leadership and surprise and delight millions of customers.

Kevin has a long track record of digital leadership, including roles at eBay, PayPal, Visa, Samsung, Whirlpool and GE Healthcare, in the UK, US, Italy, Korea and beyond. He’s passionate about tackling challenging business and customer problems, working with brilliant growth mindset teams, and driving impact for the customers whose lives are touched by the products and services he and his teams deliver.

What To Expect

Who Is This For?


What You'll Learn & Do?

Agenda & Activities


In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.

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