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AGENTIC COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

About this Track

This track explores how Agentic AI is reshaping customer engagement across the full journey - from first interaction to conversion and loyalty. As consumer expectations rise, brands are moving beyond static campaigns and basic automation to deploy autonomous AI agents that power real-time, personalized conversations. These agents drive discovery, accelerate purchase decisions, and build long-term relationships across every digital touchpoint. Learn how to design AI-powered journeys that are context-aware, brand-aligned, and conversion-focused.

Who Should Attend?

  • Customer Experience Leaders

  • E-Commerce & CRM Leaders

  • Marketing & Digital Leaders

  • Business & AI Innovation Leaders

What We'll Learn & Explore?

✓ What Does Agentic AI Really Mean for Customer Experience and Commerce?
✓ How to Deliver Personalized, Omnichannel Journeys at Scale
✓ Driving Conversions, Retention, and LTV with Autonomous AI Agents
✓ Orchestrating Seamless Customer Flows Across Marketing, Commerce, and CRM
✓ Turning Real-Time Signals into Context-Aware Engagement
✓ Balancing Automation, Brand Voice, and Human Touch in Every Interaction

HIGHLIGHTED SESSIONS

14:00 - 14:30

Tue, March 24

🚀 Networking

Registration & Networking

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14:30 - 16:00

Tue, March 24

Workshop

From Support Chatbot to Agentic Commerce: On’s Evolution Journey

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Lead Conversational AI, On AG

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Global Conversational AI Senior Specialist, On AG

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14:30 - 16:00

Tue, March 24

Workshop

From Controlled Voice Assistants to Agentic AI: Lessons from Automotive for E-Commerce

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Head of Speech Technology #HeyMercedes, Mercedes-Benz

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16:15 - 17:45

Tue, March 24

Workshop

Beyond Chatbots: Designing Agentic AI Experiences That Amplify Human Judgment

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AI Product Manager, ČSOB

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Senior AI/ML Engineer

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18:00 - 19:00

Tue, March 24

🚀 Networking

Evening Reception Event

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08:00 - 09:00

Wed, March 25

🚀 Networking

Registration, Coffee & Pastries

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08:00 - 17:00

Wed, March 25

🚀 Networking

Exhibition & Networking

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09:15 - 10:00

Wed, March 25

How to Influence What ChatGPT Thinks About You

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Founder & CEO, findable

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09:15 - 10:00

Wed, March 25

From Support Chatbot to Agentic Commerce

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Global Conversational AI Senior Specialist, On AG

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09:30 - 10:00

Wed, March 25

🚀 Networking

Coffee & Demos Break: Book Demos to Win Prizes

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10:00 - 10:15

Wed, March 25

🚀 Networking

Welcome and Opening Remarks; Kahoot Contest with Prizes.

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Vice President Strategy / Lead Digital, PIABO

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10:15 - 10:30

Wed, March 25

The $5 trillion shift: Why AI agents are rewriting the rules of commerce - and how to win today

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Agentic Commerce Solutions Lead EMEA, Stripe

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10:30 - 10:45

Wed, March 25

Commerce in the Car: What Sounds Obvious, What Actually Works

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Head of Speech Technology #HeyMercedes, Mercedes-Benz

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11:00 - 11:15

Wed, March 25

From Support Chatbot to Agentic Commerce

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Lead Conversational AI, On AG

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11:15 - 11:30

Wed, March 25

Fireside Chat: Chances and Risks of Agentic Commerce in Europe

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Chief Commercial Officer, Ex DocMorris

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Vice President Strategy / Lead Digital, PIABO

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12:30 - 14:00

Wed, March 25

🚀 Networking

Lunch Break, Demo Hall, Meetings

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14:00 - 14:30

Wed, March 25

Building Agent-Ready Commerce: A Technical Deep-Dive into Stripe's Agentic Commerce Suite

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Agentic Commerce Solutions Lead EMEA, Stripe

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14:45 - 15:00

Wed, March 25

Masterclass

From Chat to Voice: Building the Next Generation of AI Interactions

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DACH GTM, ElevenLabs

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15:00 - 15:15

Wed, March 25

Driving Impact with Agentic AI: Leading the Era of Intelligent Organizations

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CGO - Business Development Data&AI, Atos

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13:00 - 13:15

Wed, March 25

The Future of Insurance: Human-Centered AI and Digital Transformation

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Head of Customer and Employee Journey, AXA Partners

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15:30 - 16:00

Wed, March 25

🚀 Networking

Coffee Break: Book Demos to Win Prizes

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16:00 - 16:15

Wed, March 25

Kahoot & Remarks - Closing Horizon

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Vice President Strategy / Lead Digital, PIABO

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16:15 - 16:30

Wed, March 25

Designing Organizations for the Age of AI

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Global Head of AI Tech and Governance, METRO Digital

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16:30 - 16:45

Wed, March 25

Optimizing Decisions in Agent-Led Commerce

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CEO, 7Learnings

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16:45 - 17:00

Wed, March 25

Fireside Chat: Stunning Storefronts. That Agents don't care

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VP Organic Growth, idealo

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Founder & CTO, Execuro

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17:00 - 17:15

Wed, March 25

Startup Pitches

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17:00 - 18:00

Wed, March 25

🚀 Networking

Happy Hour: Mix, Mingle, and Make Memories

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