Abstract

The transition to Agentic AI is fundamentally reshaping customer relationships. Today's commerce is moving beyond transactional exchanges and into an ecosystem of proactive, highly personalized connections.
In this exclusive roundtable, we will explore how AI agents can operate as next-generation brand advocates, service directors, and loyalty builders, creating real-time, human-like engagement at enterprise scale.
We will discuss the strategic shift toward autonomous AI systems that do more than just recommend products—they understand intent, anticipate needs, and actively nurture long-term brand equity. Drawing from experience in customer loyalty and immersive brand experiences, Asaf will lead a discussion on how companies can design trustworthy, emotionally resonant agentic systems that drive both retention and revenue.
Finally, we will examine the future of post-purchase care and customer support, where AI agents become proactive problem-solvers and brand advocates—redefining what genuine customer loyalty truly means in the age of intelligent commerce.