Artificial Intelligence has evolved from simple rule-based chatbots to autonomous, goal-driven AI agents capable of reasoning, decision-making, and multi-modal interactions. As we enter the Agentic AI era, the key challenge is not just scaling AI systems but doing so responsibly, ethically, and effectively.

In this keynote, Yoav Barel shares his unique perspective on the evolution of AI, where we are headed, and what organizations and individuals must do to build, deploy, and govern AI agents that drive real-world impact.

The transition to Agentic AI is fundamentally reshaping customer relationships. Today's commerce is moving beyond transactional exchanges and into an ecosystem of proactive, highly personalized connections.
In this exclusive roundtable, we will explore how AI agents can operate as next-generation brand advocates, service directors, and loyalty builders, creating real-time, human-like engagement at enterprise scale.
We will discuss the strategic shift toward autonomous AI systems that do more than just recommend products—they understand intent, anticipate needs, and actively nurture long-term brand equity. Drawing from experience in customer loyalty and immersive brand experiences, Asaf will lead a discussion on how companies can design trustworthy, emotionally resonant agentic systems that drive both retention and revenue.
Finally, we will examine the future of post-purchase care and customer support, where AI agents become proactive problem-solvers and brand advocates—redefining what genuine customer loyalty truly means in the age of intelligent commerce.