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DocMorris is a leading Swiss-headquartered online pharmacy and digital health company that makes it easy for people across Europe to manage their health in “one click.” Originally founded in 1993 (under the Zur Rose name), the business has grown into one of Europe’s largest online pharmacies and healthcare platforms, serving over 10 million active customers with prescription medicines, over-the-counter products, personal care and wellness items, and telemedicine services. Today DocMorris operates in key markets including Germany, the Netherlands, Spain and France, combining e-commerce, marketplace services and professional health offerings to connect patients with doctors, pharmacies and insurers through a unified digital ecosystem.
DEMO
Dorit Posdorf
Chief Commercial Officer, Ex DocMorris
Dorit Posdorf is a senior commercial leader with over 15 years of experience driving D2C, e-commerce, and digital transformation at scale. She combines a strong strategic foundation with hands-on commercial execution, having started her career in strategy consulting at Roland Berger before taking on senior leadership roles at DocMorris, flaconi, C&A, and Outfittery. As an Operating Partner, she also managed and scaled digital portfolio companies within ProSiebenSat.1.
Across her roles, Dorit has led P&L-responsible growth with a strong focus on branding, creation, CRM, retention, and full-funnel optimization. She is known for building differentiated brands while translating strategy into measurable commercial impact. Today, her work increasingly centers on applied AI and data-driven execution, with a particular emphasis on enabling effective human–machine collaboration and delivering sustainable, profitable growth rather than isolated digital initiatives.
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