IDEALO' PARTICIPATION
ABOUT IDEALO
idealo is a Berlin-based internet success story. Founded in 2000, we started with the mission of helping our users to make the best online buying decisions.
Today, we are one of the leading product and price comparison platforms in Europe and one of the largest portals in the German e-commerce market. We achieved this by obtaining more than 2.5 million page impressions per day, 50.000 connected online shops, and over 600 million product offers. With a strong focus on convenience, transparency, and technological expertise, we enable our partners to grow their business on idealo as a high-quality traffic and sales driver.
SESSION INFORMATION
SPEAKER
Norman Nielsen
VP Organic Growth, idealo
Norman Nielsen is VP Organic Growth at idealo, where he leads the company’s organic growth strategy across international markets. Previously, he spent nearly seven years at Omio, most recently as VP Growth, building and scaling a global team of 20 marketing and tech experts. With two decades of experience, he is a recognized expert in organic growth, AI-driven automation, and international expansion.
16:45 - 17:00
Wed, March 25
Fireside Chat: Stunning Storefronts. That Agents Don't Care
You've invested years into UX, personalization, and conversion optimization. But what happens when the next generation of buyers never sees your storefront because their agent shops for them?
Denis Turkov sits down with Norman Nielsen, VP Organic Growth at Idealo (ex-Zalando, ex-Omio) to confront the question every ecommerce leader is quietly asking: is the storefront still the game or are we optimizing for an audience that's already leaving?
They'll pressure-test three strategies: hold, wait, or double down and leave you with a framework for making the call in your own business.
HIGHLIGHT SESSIONS
REGISTER
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