SUNRIZE'S PARTICIPATION
ABOUT SUNRIZE
Sunrize Digital helps brands, technology leaders, and startups accelerated the advancement of Conversational A.I. enabling Brands and Consumer interact using human natural language.
Our signature service is Chatbot Summit, the world's leading international event series connecting the eminent professionals and organizations who believe natural language will be the next curve in digital experiences.
We also conduct a series of exclusive "State of the Bots" round-table events, strategic consulting M&A Advisory and private workshops.
SESSION INFORMATION
SPEAKER
Asaf Amirski
Product & Strategy Leader, Sunrize Digital
Asaf Amirski is a seasoned product and strategy leader with deep expertise in conversational AI, customer experience, and the strategic design of agentic systems. He has led innovation across industries, developing AI-powered products that bridge digital intelligence with real-world business outcomes. A former entrepreneur in the early chatbot space, Asaf brings a practical understanding of how human-AI interaction is shaping loyalty, service, and personalization. His work centers on helping organizations turn every customer interaction into an opportunity for trust, relevance, and long-term growth.
Yoav Barel
Founder & Chair, Chatbot Summit
Yoav Barel is an Israeli-American technology entrepreneur, Founder and CEO of Chatbot Summit, and a Partner at Sunrize Research, with over 15 years of experience in Conversational AI and customer experience innovation. He began his career at Sun Microsystems, Oracle, and later LivePerson, where he led AI-driven customer engagement solutions.
As the driving force behind Chatbot Summit, Yoav delivers the event’s flagship State of the Bots keynote and curates its agenda, making it the leading global platform for AI innovation. A passionate advocate for Conversational and Agentic AI, as well as a quantum enthusiast, Yoav advises startups and corporations, helping them leverage AI to foster innovation and create lasting impact.
As the driving force behind Chatbot Summit, Yoav delivers the event’s flagship State of the Bots keynote and meticulously curates its agenda, establishing it as the premier global platform for AI innovation. In addition to his leadership roles, Yoav advises startups and provides strategic research services to corporations and investors, helping them harness AI to drive meaningful innovation and create lasting impact.
08:30 - 09:15
Wed, March 25
The Future of Loyalty in the Agentic AI Era
Artificial intelligence is forming opinions about people and brands every day. Do you want to leave this to chance? In this workshop, we’ll explore how to influence what AI thinks about your organization and ensure that when AI recommends, ranks, or summarizes, you show up as the trusted authority. Drawing from my experience building Findable AI Search visibility platform, and my earlier work scaling Swelly to over 10 million chatbot users, I’ll share proven tactics to become the cited source in ChatGPT, Google AI Overviews, Perplexity, and beyond.
Participants will leave with a practical framework to transform their organization’s presence across the emerging AI search landscape before competitors do.
10:15 - 10:30
Wed, March 25
State of the Bots 2026: The Rise of Agentic Commerce
Artificial Intelligence has evolved from simple rule-based chatbots to autonomous, goal-driven AI agents capable of reasoning, decision-making, and multi-modal interactions. As we enter the Agentic AI era, the key challenge is not just scaling AI systems but doing so responsibly, ethically, and effectively.
In this keynote, Yoav Barel shares his unique perspective on the evolution of AI, where we are headed, and what organizations and individuals must do to build, deploy, and govern AI agents that drive real-world impact.
HIGHLIGHT SESSIONS
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