WURTH GROUP'S PARTICIPATION
ABOUT WURTH GROUP
Würth Group is a global leader in assembly and fastening materials with over 400 companies across 80+ countries, known for its commitment to innovation, quality, and customer service. Operating through multiple sales channels, direct sales, shops, and e-business, the Group serves trade and industry professionals worldwide.
The Data & AI Organization is a diverse group of 50+ engineers, product owners, data scientists, and data analysts focused on developing AI solutions for sales use cases, including recommender systems, voice assistants, salesforce activity planning, customer churn prediction, and many more.
SESSION INFORMATION
SPEAKER
Pragati Shaw
AI Product Owner, Würth Group
Pragati Shaw is an AI Product Owner at the Würth Group specializing in AI and data-driven innovation, bridging technical development and business strategy to deliver high-impact AI products. She drives and scales AI solutions including product recommendations that personalize customer experiences, shop assortment recommendations that optimize inventory for local markets, and customized storage systems recommendations for customers with intelligent stock tracking and automated replenishment.
She previously led a cross-functional team at Digital Product School by UnternehmerTUM to develop an AI product for Würth, bringing an entrepreneurial, hands-on approach to enterprise-scale challenges.
08:30 - 10:00
Wed, March 25
From Pilot to Platform: How Champions and Product Thinking Drive Enterprise AI Adoption at Scale.
The best AI Product Owners don't just deploy platforms. They understand what it feels like to learn AI from scratch. Before scaling enterprise AI across the Würth Group, I became a certified AI Agent Developer, building complex multi-step workflows, orchestrating 200+ AI models, and connecting dozens of integrations—all without writing code. That experience gave me something invaluable: I lived the full journey from "I don't know what to ask" to "I can't work without this."
Now that journey shapes every decision I make as an AI Product Owner. I design onboarding that addresses the exact moment users want to quit. I create use case libraries and build engagement loops that turn curious first-time users into daily active users.
My aim is to show how our champions network across 12 Würth companies drives adoption faster than any corporate rollout plan, and why peer influence is the most underestimated force in enterprise AI. This session shares how personal AI mastery became my greatest enterprise deployment advantage.
HIGHLIGHT SESSIONS
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