You've invested years into UX, personalization, and conversion optimization. But what happens when the next generation of buyers never sees your storefront because their agent shops for them?
Denis Turkov sits down with Norman Nielsen, VP Organic Growth at Idealo (ex-Zalando, ex-Omio) to confront the question every ecommerce leader is quietly asking: is the storefront still the game or are we optimizing for an audience that's already leaving?
They'll pressure-test three strategies: hold, wait, or double down and leave you with a framework for making the call in your own business.