In this session we start with What happened since Google’s UCP announcements, how Agentic Health Checks are a very popular way to gauge how ready enterprises really are before we take a 360‑degree fly‑over of what happens when decisions shift from your channels into LLMs and AI agents, how Google’s UCP and AI‑Mode are turning that into a de‑facto market standard, and what that means for your role as a brand inside changing commerce ecosystems.
Closing with an outlook on the very latest UCP updates and loyalty extensions - a first taste of “Invisible Loyalty” - and what you should expect (and prepare for) as AI starts optimizing journeys, benefits and economics in the background while you fight to stay visible, differentiated and profitable in the foreground.