Abstract
You've invested years into UX, personalization, and conversion optimization. But what happens when the next generation of buyers never sees your storefront because their agent shops for them?
Denis Turkov sits down with Norman Nielsen, VP Organic Growth at Idealo (ex-Zalando, ex-Omio) to confront the question every ecommerce leader is quietly asking: is the storefront still the game or are we optimizing for an audience that's already leaving?
They'll pressure-test three strategies: hold, wait, or double down and leave you with a framework for making the call in your own business.
Topics To Be Covered
When storefront UX stops mattering
How agents reshape buying journeys
Three strategies: hold, wait, double down
Framework to decide your path
Perfect For
eCommerce leaders
Growth teams
Digital strategists
Retail executives
Meet Your Speakers
Norman Nielsen
VP Organic Growth, idealo
Norman Nielsen is VP Organic Growth at idealo, where he leads the company’s organic growth strategy across international markets. Previously, he spent nearly seven years at Omio, most recently as VP Growth, building and scaling a global team of 20 marketing and tech experts. With two decades of experience, he is a recognized expert in organic growth, AI-driven automation, and international expansion.
Stefanie Söhnchen
Vice President Strategy / Lead Digital, PIABO
Stefanie Söhnchen is Vice President Strategy / Lead Digital at PIABO Communications, the leading communications agency for the world’s most innovative companies. She has been a recognized expert in digital communication strategies for over a decade. Whether it's corporate ambassador programs, social media, newsletters, app and website concepts, content development, SEO, or storytelling – when it comes to strategic (digital) communications at PIABO, all roads lead to her.
With a background in multimedia journalism, Stefanie combines editorial expertise with a strong strategic mindset. Throughout her career, she has successfully supported companies across a wide range of industries – including insurance, energy, automotive, tech, beauty, and healthcare – in strengthening their digital brand presence. Her broad perspective on what drives success in both German and international markets makes her a sought-after strategic partner.
Outside the world of digital strategy, Stefanie is a passionate foodsaver and advocates for sustainability, equality, and diversity – in both her professional and personal life.
ADDITIONAL INFORMATION
Time & Place
Thu, Nov 26
16:00 - 16:30
Mövenpick Amsterdam City Centre
Zurich I+II
Limited to 180 participants.
Secure your seat – registration required.
Notes
Agenda for this session
20 min fireside chat




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