EXECURO'S EXCLUSIVE PARTICIPATION
Masterclass
Agentic Selling Assistants That Actually Lift AOV
Agentic AI Services
Right-Variant Revenue System
ABOUT EXECURO
Execuro UG is a Technology Advisory and Fractional CTO partner for E-Commerce leaders in D2C Manufacturing and Retail, marketplaces, industrial goods, and automotive. We help teams convert complex product discovery and returns into measurable outcomes, typically +15% AOV growth and ~60% fewer support tickets.
Founded by Denis Turkov (ex–Chief Architect at Spryker), Execuro brings 15+ years of hands-on commerce experience across 30+ e-commerce teams, including enterprises such as ALDI, Hornbach, Meusburger, Lekkerland, and Certeo, supporting launches in 16 countries and scaling platforms up to 50,000 orders per minute and 300M–3B EUR GMV each.
Execuro specializes in AI and agentic commerce rollouts, architecture deep-dives, data and integration architecture, performance and scalability optimization, and engineering leadership advisory with clear metrics, guardrails, and execution discipline.
AGENTIC AI SOLUTIONS
Right-Variant Revenue System
If customers can’t pick the right variant, they hesitate, buy wrong, and return. Then your support drowns in “which one fits?” tickets. I fix complex product discovery end-to-end: product data model, guided-selling UX patterns, and “answer-first” support automation. Typical outcomes: higher AOV, fewer returns, and ~60% fewer support tickets. Start with a fast deep-dive to pinpoint the top revenue and cost leaks.
SPEAKER
Denis Turkov

Founder & CTO, Execuro
Denis Turkov is a technology advisor and ex-Spryker Chief Architect with 15+ years in e-commerce and 9 years leading platform architecture.
He has helped 30+ commerce teams, including ALDI, Siemens Healthineers, Hornbach, and Pistor, launching across 16 countries and scale systems to 300M–3B EUR GMV, with peak throughput reaching 50,000 orders per minute.
Denis specializes in building AI-ready commerce foundations by combining product and data architecture, agentic selling UX, and support automation, helping D2C manufacturing and retail brands improve conversion on complex products, increase AOV, and reduce support load.
16:00 - 16:45
Wed, March 25
Agentic Selling Assistants That Actually Lift AOV
In this masterclass, Denis presents a clear blueprint for designing agentic guided-selling assistants that drive measurable Average Order Value growth without eroding user trust or experience. The session explores how to structure decision flows for complex catalogs - including configurable products, bundles, and high-consideration items - while knowing when to defer to traditional UI. Denis will share proven UX patterns, orchestration principles, and a measurement framework to assess impact across AOV lift, conversion rates, and returns, offering a practical reference for teams building scalable agentic commerce experiences.
HIGHLIGHT SESSIONS
CLAIM OFFER
AI BUYERS / USERS
FREE
🎁 Free Pro Max Pass
🎓 All Sessions Access
🤖 AI Success Stories
🥂 Exclusive Reception Event
🤝 Accept 1:1 Meetings (3 x 15 mins each)
👔 For senior enterprise leaders responsible for revenue, platforms, and scale:
Includes: Chief Digital Officers (CDO), Chief Technology Officers (CTO), Heads of E-Commerce & Digital Platforms, VPs of Product and Growth,
Directors of Digital Transformation, Innovation & Commerce Strategy Leaders
AI PRACTITIONERS
DISCOUNTED
💸 Discounted Pro Max Pass
🎓 All Sessions Access
🤖 AI Workshops
🥂 Exclusive Reception Event
🤝 Book AI Demos
🎟️ Use coupon code: BRN26EXECURO at checkout
🧠 For practitioners and managers building agentic commerce systems.
Includes: Product Managers (Commerce, Growth, CX), E-commerce Architects & Tech Leads, AI / ML Engineers, UX & Conversion Designers, Engineering Managers & Fractional CTOs












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