One in four U.S. adults are already using AI for shopping - and the B2C agentic commerce opportunity is projected to reach $5 trillion by 2030. The question isn't whether your business will need to sell to AI agents. It's whether you'll be ready when they come knocking.

In this keynote, you'll discover why traditional commerce models - where you own the direct customer relationship - are being fundamentally disrupted by a new paradigm where AI agents manage both the experience and the relationship. Brands face unprecedented challenges: from discovery and checkout to identity, fraud, and payments in agent-driven environments.

Here's what makes this moment critical: The most innovative brands - from Coach to Walmart to Instacart - are already expanding to sell via agentic commerce. But building the infrastructure for even a single AI agent takes 6+ months, and the landscape is fragmenting fast.

In this masterclass, Stripe’s European Agentic Commerce Solutions Lead delivers a technical deep dive into how AI agents can be integrated as fully functional sales channels. Participants will explore the architecture behind Stripe’s Agentic Commerce Suite, understand how to expose product catalogs through the Agentic API, and review proven implementation patterns for agent-initiated transactions. The session also covers critical authentication and security considerations when enabling AI agents to transact on behalf of users. By the end of the masterclass, attendees will have a practical, working knowledge of how to implement agent-ready commerce endpoints within their existing stack—without the need for a full infrastructure rebuild.