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AMS26-CX & AGENTIC COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

About this Track

This track explores how Agentic AI is reshaping customer engagement across the full journey - from first interaction to conversion and loyalty. As consumer expectations rise, brands are moving beyond static campaigns and basic automation to deploy autonomous AI agents that power real-time, personalized conversations. These agents drive discovery, accelerate purchase decisions, and build long-term relationships across every digital touchpoint. Learn how to design AI-powered journeys that are context-aware, brand-aligned, and conversion-focused.

Who Should Attend?

  • CIOs & IT Executives

  • InfoSec & SOC Leaders

  • AI Security & Risk Officers

  • AI Product Owners & Architects

What We'll Learn & Explore?

✓ What Does Agentic AI Really Mean for Customer Experience and Commerce?
✓ How to Deliver Personalized, Omnichannel Journeys at Scale
✓ Driving Conversions, Retention, and LTV with Autonomous AI Agents
✓ Orchestrating Seamless Customer Flows Across Marketing, Commerce, and CRM
✓ Turning Real-Time Signals into Context-Aware Engagement
✓ Balancing Automation, Brand Voice, and Human Touch in Every Interaction

SESSIONS

PLEASE NOTE THAT THESE ARE THE SESSION FROM APRIl 01 2025 BERLIN EDITION NEW SESSIONS WILL BE PUBLISED SOON

14:00 - 14:30

Wed, Nov 25

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Registration & Networking

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14:30 - 16:00

Wed, Nov 25

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From Predefined Dialogues to Intelligent Customer Service

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IT Engineer, ABN AMRO

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Senior Full-Stack Developer, ABN AMRO

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16:15 - 17:45

Wed, Nov 25

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Beyond Chatbots: Designing Agentic AI Experiences That Amplify Human Judgment

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AI Product Manager, ČSOB

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17:30 - 19:00

Wed, Nov 25

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Evening Reception Event

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08:00 - 09:00

Thu, Nov 26

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Registration, Coffee & Pastries, Demo Hall, Networking

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08:00 - 17:00

Thu, Nov 26

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Exhibition & Networking

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09:15 - 10:00

Thu, Nov 26

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Beyond Chatbots: Building Customer Experiences for the Agent Economy

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Global Lead on Conversational AI, Vodafone

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09:15 - 10:00

Thu, Nov 26

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How to Influence What ChatGPT Thinks About You

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Founder & CEO, findable

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09:15 - 10:00

Thu, Nov 26

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How Agentic AI transforms (E)-Commerce

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Lead AI Specialists, CM.com

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10:00 - 10:15

Thu, Nov 26

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Opening Remarks; Kahoot Contest with Prizes. Agentic AI Survey

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10:15 - 10:30

Thu, Nov 26

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How Agentic AI Transforms Customer Experience: From Technological Evolution to Practical Tips

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Head of Product Engage, CM.com

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10:45 - 11:00

Thu, Nov 26

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Voice Agents in the Wild

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Monday Head of Voice Agents, Harmony CTO

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11:00 - 11:15

Thu, Nov 26

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10 Years of TOBi The End of Chatbots: Welcome to the Agent Economy

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Global Lead on Conversational AI, Vodafone

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11:30 - 11:45

Thu, Nov 26

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The Next Era of Commerce: From Humans Buying to Agents Buying

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Head of Product & Solutions Central Europe, Visa

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12:00 - 14:00

Thu, Nov 26

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Lunch, Demo Hall, Meetings

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14:00 - 14:30

Thu, Nov 26

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Voice Agent IRL: On-Guard, Real-Time, and Ready to Talk

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AI Engineer, ABN AMRO

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AI Engineer, ABN AMRO

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14:30 - 16:00

Thu, Nov 26

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The Business of AI: From Experimentation to Implementation

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Lead AI Specialists, CM.com

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15:00 - 15:30

Thu, Nov 26

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Reshaping Customer Interactions in Financial Services

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Head of Digital Transformation and Strategy, Raiffeisen Bank International

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15:30 - 16:00

Thu, Nov 26

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Driving Impact with Agentic AI: Leading the Era of Intelligent Organizations

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CGO - Business Development Data&AI, Atos

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15:30 - 16:00

Thu, Nov 26

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Ask, Analyze, Act: Agentic AI for Marketing Automation on First-Party Data

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Co-Founder, CMO Field Marketing Poland and CEE, Positive User

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16:00 - 16:30

Thu, Nov 26

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Fireside Chat: Stunning Storefronts. That Agents Don't Care

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VP Organic Growth, idealo

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Vice President Strategy / Lead Digital, PIABO

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17:00 - 18:00

Thu, Nov 26

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Happy Hour: Mix, Mingle, and Make Memories

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21:30 - 23:30

Thu, Nov 26

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After Party! 🎉🥂

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SPEAKERS

Rutger de Ruiter

Head of Product Engage

CM.com

Pragati Shaw

AI Product Owner

Würth Group

Saskia Dekkers

Lead AI Specialists

CM.com

Thomas Neumann

Global Lead on Conversational AI

Vodafone Group

Yoav Barel

Founder & Chairman

Chatbot Summit

Desiree Dijkstra-Klingenberg

Head of Product & Solutions Central Europe

Visa

Sofia Kwarnmark

Head of Customer and Employee Journey

AXA Partners

Mike Korba

Co-Founder, CMO Field Marketing Poland and CEE

Positive User

Mathias Fanschek

Head of Digital Transformation and Strategy

Raiffeisen Bank International

Stefanie Söhnchen

Vice President Strategy / Lead Digital

PIABO Communications

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