BIO
Aura Hita Losa is a CX Automations Specialist at On, where she leverages over a decade of global digital expertise and more than five years in the Conversational AI industry. As a CX advocate and seasoned marketer, Aura is passionate about advancing Conversational Automation to elevate customer-brand interactions through cutting-edge AI technologies.
Her work focuses on crafting meaningful conversations by understanding user experience (UX) and cross-cultural consumer behavior. Aura’s dedication to fostering impactful and innovative solutions reflects her commitment to transforming the way brands engage with their customers, creating seamless and personalized interactions that leave a lasting impression.
TRACKS
PRODUCT & UX
This track is for product leaders, designers, and innovators building the next generation of AI systems. Learn how to create seamless, human-centered products that harness AI and data to deliver intuitive, scalable, and personalized experiences that people love.
CX & COMMERCE
This track explores how Agentic AI is reshaping customer engagement across the full journey - from first interaction to conversion and loyalty. As consumer expectations rise, brands are moving beyond static campaigns and basic automation to deploy autonomous AI agents that power real-time, personalized conversations. These agents drive discovery, accelerate purchase decisions, and build long-term relationships across every digital touchpoint. Learn how to design AI-powered journeys that are context-aware, brand-aligned, and conversion-focused.
FORMATS
MASTERCLASS
Single-Expert Deep-Dive
✓ Deep Dive into a Specific Topic
✓ Thought Provoking
✓ 30 Minutes Keynote
✓ 15 Minutes Q&A
✓ Interactive Audience-Led Q&A
WORKSHOP
Hand On Skill Development
✓ Skill Enhancement
✓ 1.5-Hour Deep Dive
✓ Guidance from 1-2 Industry Experts
✓ Hands-on Exercises (Group or Individual)
✓ Limited Seating (Maximum of 30 Pax)
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