CM.COM'S EXCLUSIVE PARTICIPATION
Opening Keynote
How Agentic AI Transforms Customer Experience
Agentic AI Demos
Live Demo's of Agentic AI Solutions at the CM.com booth
CX & Commerce Track
Co-Leaders of the Agentic CX & Commerce Track
CX Program Host
Sponsors the Participation of CX Leaders
ABOUT CM.COM
CM.com is a global leader in AI-powered Customer Engagement solutions, offering one platform to connect with consumers. At its core is HALO, our Agentic AI platform. HALO delivers hyper-personalized, conversational experiences at scale, seamlessly integrating with systems to optimize customer journeys, boost conversions, and enhance satisfaction. From marketing to customer service, operations and more, HALO empowers businesses to exceed customer expectations while driving efficiency and growth in a fast-paced digital world.
AGENTIC AI DEMOS
Service Cloud
Service Cloud, part of our Engagement Platform is an AI-powered agent inbox to consolidate, manage and elevate customer service interactions across every channel. With a unified knowledge center, easy collaboration options, an AI assistant and smart routing features, this is a great solution to optimize customer service.
Marketing Cloud
Marketing Cloud, part of our Engagement Platform is an AI-powered campaign builder to easily create and automate marketing campaigns across all channels and interactions. With real time insights, automated personalized experiences with AI and easily to design end-to-end customer journeys, you can convert customers with omnichannel campaigns
HALO - Engagement Platform
HALO, our Agentic AI platform, seamlessly integrates with Marketing Cloud and Service Cloud to transform engagement. Marketing Cloud unifies customer data, enabling personalized campaigns, while Service Cloud enhances support with chatbots, an agent inbox, and voice bots. Together, they deliver connected, intelligent experiences across every customer touchpoint.
SPEAKERS
Rutger de Ruiter

Head of Product Engage, CM.com
Rutger de Ruiter is the Head of Product Engage at CM.com, a global leader in conversational commerce solutions. With a strong background in product management and innovation, Rutger is passionate about creating seamless customer engagement experiences through cutting-edge technology. At CM.com, he leads the development of the Engage platform, empowering businesses to connect with their customers via personalized and scalable communication channels. Rutger is dedicated to driving growth and delivering value by bridging the gap between technology and customer needs.
Saskia Dekkers

Lead AI Specialists, CM.com
Saskia is one of the driving forces behind our AI innovations as Lead AI Specialist at CM.com. With extensive experience in AI and personalization, she helps retail and e-commerce businesses transform their customer interactions. Imagine being able to scale your processes intelligently while maintaining a personal touch - that’s exactly what Saskia makes possible with the latest Agentic AI solution, HALO. Known for her passion and expertise, Saskia shares how AI Agents can boost (E)-commerce.
09:15 - 10:00
Thu, Nov 26
How Agentic AI transforms (E)-Commerce
In a world where customer expectations are higher than ever, Agentic AI is revolutionizing the way businesses engage with their audience. During this interactive roundtable, we’ll explore how AI-driven solutions can enhance personalization and boost customer engagement, creating seamless and meaningful interactions. Discover how AI can act as a personal shopping assistant, guiding customers through their journey with tailored recommendations and support.
We’ll also dive into the potential benefits and challenges of implementing Agentic AI in (e)-commerce. What opportunities does it unlock for your business? And how do you navigate the risks to ensure a balance between automation and the human touch?
10:15 - 10:30
Thu, Nov 26
How Agentic AI Transforms Customer Experience: From Technological Evolution to Practical Tips
Agentic AI is revolutionizing the way we work, introducing digital colleagues that transform customer experiences and internal operations. These scalable, autonomous AI Agents take over repetitive tasks, empowering employees to focus on more meaningful and creative work - making processes smarter, faster, and more enjoyable.
In this keynote, Rutger, our Head of Technology, will guide you through the evolution of Agentic AI, from its current impact to its future potential. Through real-world use cases and forward-looking insights, he’ll explore how this groundbreaking technology is shaping marketing, service, and operations. Discover how human creativity and AI innovation will continue to redefine the future of retail.
14:30 - 16:00
Thu, Nov 26
The Business of AI: From Experimentation to Implementation
Take your AI journey from exploration to action with our exclusive workshop designed for business leaders and decision-makers. In this hands-on session, we’ll break down the five core capabilities your organization needs to successfully implement and scale AI, addressing common challenges that hold businesses back. Gain insights into AI developments, real-world case studies and learn how to embed AI into your strategy You’ll leave with actionable strategies and a practical handout summarizing the key takeaways.
Then it’s your turn: through a hands-on assignment, you’ll identify the biggest opportunities within your organization and learn how to seize them. You’ll leave with fresh insights, clear action points, and plenty of inspiration to get started with your colleagues right away. Because working smarter isn’t just more effective—it’s also a lot more fun!
HIGHLIGHT SESSIONS
CLAIM OFFER
SPONSORED BY CM.COM
FREE
🎁 Free Pass Sponsored by CM.com
🤝 Meet the CM.com Team
🎤 Attend Sessions & Roundtables
🌐 Network with the Community
🤖 Accept 1:1 Meetings & Book AI Demos
🎯 Select Your Own Experience
🛠️ Upgrade for Workshops Access Avalable
👔 AI BUSINESS: CX, eCommerce, Business, Innovation leaders driving transformation powered by Agentic AI
🧠 AI PROS: Data, AI, Product & Design leaders building, designing, implementing AI Solutions














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