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CX & AGENTIC COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

About this Track

This track explores how Agentic AI is reshaping customer engagement across the full journey - from first interaction to conversion and loyalty. As consumer expectations rise, brands are moving beyond static campaigns and basic automation to deploy autonomous AI agents that power real-time, personalized conversations. These agents drive discovery, accelerate purchase decisions, and build long-term relationships across every digital touchpoint. Learn how to design AI-powered journeys that are context-aware, brand-aligned, and conversion-focused.

Who Should Attend?

  • CIOs & IT Executives

  • InfoSec & SOC Leaders

  • AI Security & Risk Officers

  • AI Product Owners & Architects

What We'll Learn & Explore?

✓ What Does Agentic AI Really Mean for Customer Experience and Commerce?
✓ How to Deliver Personalized, Omnichannel Journeys at Scale
✓ Driving Conversions, Retention, and LTV with Autonomous AI Agents
✓ Orchestrating Seamless Customer Flows Across Marketing, Commerce, and CRM
✓ Turning Real-Time Signals into Context-Aware Engagement
✓ Balancing Automation, Brand Voice, and Human Touch in Every Interaction

HIGHLIGHTED SESSIONS

14:30 - 16:00

Wed, Nov 25

Workshop

From Controlled Voice Assistants to Agentic AI: Lessons from Automotive for E-Commerce

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Head of Speech Technology #HeyMercedes, Mercedes-Benz

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16:15 - 17:45

Wed, Nov 25

Workshop

Beyond Chatbots: Designing Agentic AI Experiences That Amplify Human Judgment

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AI Product Manager, ČSOB

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10:15 - 10:30

Thu, Nov 26

Masterclass

How Agentic AI Transforms Customer Experience: From Technological Evolution to Practical Tips

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Head of Product Engage, CM.com

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09:15 - 10:00

Thu, Nov 26

How to Influence What ChatGPT Thinks About You

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Founder & CEO, findable

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09:15 - 10:00

Thu, Nov 26

Roundtable

How Agentic AI transforms (E)-Commerce

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Lead AI Specialists, CM.com

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11:15 - 11:45

Thu, Nov 26

Masterclass

Twists and Layers: How AI Agents Spice Up Conversational AI

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Head of Conversational AI & Automation, Zurich Insurance

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11:45 - 12:15

Thu, Nov 26

Masterclass

From Chat to Voice: Building the Next Generation of AI Interactions

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GTM, Elevenlabs

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12:15 - 12:45

Thu, Nov 26

Masterclass

Supercharging TOBI: Redefining Customer Experience with Real-time Translation and Voice

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Global Lead on Conversational AI, Vodafone

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